WHAT IS SEO.............

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results for targeted keywords. From the last post this also a way to increase the traffic of your site, this process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

To find a good SEO it must have


All content including links, headers, alternative image text, alternative frame text and content text on a well designed website is viewable to the user and, more importantly, in terms of SEO, the web crawler.

User Friendliness

Everything the viewer wants to know on your site should be no more than three clicks away. In terms of SEO, a web crawler can only see the pages on your site that are directly linked, so a well optimized site will have text links as well as any graphical links such as flash or java script.


As well as the body content of your site, a web crawler will also look at the page title, page description, keywords, and file name. It will make its judgments on how to list your site based on these factors. A well-optimized site will have a page title that briefly describes the content, a description tag that will describe the content in more detail, keyword tags that will pull select keywords and key terms from the content, a file name that reflects the page title and content that is clear and relevant to the user and the web crawler.

More About Content

The biggest mistake most people/companies make when optimizing a site is overdoing it, i.e., repeating keywords, duplicating image tags, flooding the backend with descriptive code and trying to fit as many keywords/terms into the meta tabs as possible. Not only is this a messy practice. but it can also get your site penalized and may be dropped from searches altogether. When building/optimizing a site, the first person you should be thinking of is the user and not the web crawler. Not only will this be better for your SEO efforts, it will also be a better experience for your potential customer.


Who Is John Chow?

Chow built TheTechZone, a major resource for hardware news and reviews, in 1999 and it’s still going strong.

He also built TTZ Media Network, which provides a shopping and price comparison engine for technology-focused web publishers (with over 250,000 page views per month). It’s his main source of income.

At his site, John Chow dot Com, he turns out a flurry of articles on how to make money online, but he also throws in content on food, travel, and cars. His website is full of ideas of how you can monetize your website, increase traffic, and build an online business. For example, he has offered to link back to your website if you review his website. John Chow dot Com is currently PR6 with Google, so the linkage can be valuable.

Chow gets paid review requests (currently at $400 a pop) through ReviewMe! and does a good job of focusing on how each website or service makes money online.

Each month since the fall of 2006, when he turned his personal site into a profitable experiment in professional blogging, he has broken his income down at the site by source and provides commentary on the process and his thinking. Some of these sources are Text-Link-Ads, Kontera, ReviewMe!, AdSense, and affiliate sales.